Not Happy With Your Business Blog Performance? Try These 5 Tips:
For many companies, blogging is akin to content marketing. Of course there are many other content marketing tactics besides blogging, but because of the ease of publishing, promotion and optimization, it’s one of the more popular ways to connect with customers through content.
And yet there are challenges for many of the businesses that rely on blogging as an essential part of their content marketing mix. If you’re not happy with the performance of your business blog, here are 5 basic, yet often overlooked steps for making your blogging more effective.
Is Your Business Blog Running on Empty? Here Are 4 Ways To Fill the Tank
I’m a bit of a risk-taker when it comes to my gas tank. If you cared to check, most days you will find me driving around with the gas light on.
In fact, I’ve done this so long that I have it down to an art. I know how many miles I can go, and even how the car starts to drive when I’m operating on fumes.
"Why, why on earth would anyone do this, you might ask. The answer is simple … because so far it’s worked. I haven’t found myself on the side of the road unable to keep going."
SlideShare for Business: Tips and Tricks for Success from #SMMW14
If you’re not using SlideShare in your digital marketing tactical mix, you are missing out. As Todd Wheatland said in his session at #SMMW14, ‘whatever you’re selling, there’s a business case here.’
SlideShare is a fantastic opportunity for marketers and businesses for many reasons, including:
- Huge visibility: over 60 million unique views / month
- Relevant audience: heavily business focused
- Improved search visibility: presentations posted on SlideShare tend to rank high in organic search
Below are 3 tips to help you achieve success in SlideShare:
